By the Letter E: Ello.co : A welcome change to the social media lan...

By the Letter E: Ello.co : A welcome change to the social media lan...: So there's this new social media thing. The "anti-facebook" out there in the virtual space. It is calling to all to join and n...

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Ello.co : A welcome change to the social media landscape

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So there's this new social media thing. The "anti-facebook" out there in the virtual space. It is calling to all to join and not letting anyone join at the same time.  The elite, those with the coveted golden ticket can enter and partake on the newest social media site.  The Ello.co site is invite only while it is in beta testing.  I was fortunate enough to be able to access through someone in one of my Google+ circles (see Google+ is good for something :)).  I had a slight bit of difficulty entering the site because I was granted an invite, but just one I had to type in myself not the actual formal email invite.  So because I was trying to login using the regular ello.co site, and not the ello.co/join site, I had some issues BUT eventually we figured it all out and I was in. I soon discovered that I did not have the 25 invites that were once available.  This may have been because their server was down for a bit.  Virtually hundreds and hundreds of people were joining eve
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Ad Agencies and Social Media: Is there a disconnect?

If you've ever tried to find employment at an advertising agency without any 'agency experience', you probably know how difficult it can be to even get your resume past the gatekeeper reviewing the emails much less get in to interview.  With the appearance of social media and this type of emergent media marketing ad agencies are trying to keep up.  The reason is simple, to be good at social media monitoring it involves actual interaction with the community and others online.  Creating a campaign for a client involves much more than just creating generic content to post every holiday, which is different from standard ad operations that normally send out  'holiday blast' commercial copy across all normal marketing channels for a client.  Social media requires 'interaction'.  One does NOT need a Masters degree or agency experience in order to get to know your buying public and interact with them online.  Many small businesses and even some not so small ones h
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Online Grammar repost...by the Letter E

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Who hasn't been to a blog or received an email from someone that has used the wrong form of "it's" or "they're" a time or two hundred? Well the good folks at copyblogger.com have put together a nice little infographic to help weed out some of the common mistakes and errors that we sometimes make that can have a huge affect "effect" :) on the way that you communicate online. Enjoy and feel free to share...especially to those two hundred. Like this infographic? Get more copywriting tips from Copyblogger . This re-post was brought to you today by the Letter E... blog on. ~Elaine
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