Tuesday, December 9, 2014
Yerdle - On Trust and Community
Many of us look for ways to be more efficient users of our planet and the stuff on it. We try to recycle, up cycle, bicycle, and every other cycle out there to ensure that we aren't just using up her resources. That's why when apps like Yerdle come up and offer us a new way of reusing our old items people are quick to jump into it and use it to do just that. Yerdle was everything that we had never seen before. It was a unique auction like system that allowed people to post items that they had lying around in closets and the garage and get "CREDIT POINTS" for them. Then you were allowed to use your credit points to bid on auctions for other people's items. The highest bidder wins and then pays a small fee for shipping. The poster prints the label that Yerdle sends you via email, then takes the package to their local UPS store for delivery. That easy. Well, that was then, and in just a few short months Yerdle has made it very clear that they have other intentions with their site than just offering 'free goods'. They built up a loyal following of users and deemed them "Pros"...and the pros are angry.
Here's where Yerdle is now:
This smaller post brings me to my point. Trust. Consumer trust must be earned, and should never be taken for granted. It is probably a written online rule somewhere...oh yeah here:
TRUST AGENTS by CHRIS BROGAN
Chris Brogan wrote the book on trust, and the Yerdle folks might want to pick this one up for each other for Christmas. Trust is hard to come by and when you start to develop it among a mass following of users of your application it might behoove you to take better care of them. This incident left me feeling like I had been shafted. Given the once over, punched in the gut, bent over to grab my ankles...you get the point. It didn't seem right nor fair that this company that I and others had been so loyal to could just treat us like WE made the error then try to "REWARD" us with a menial pittance of our former credits.
It doesn't seem right that YERDLE is now making money off of the goods and services that people are trading out of the kindness of their cluttered hearts.
Trust is difficult to come by, easy to keep, and SO HARD TO GET BACK ONCE IT'S LOST!
I hope that Yerdle can see the error of their ways and try to make an effort to keep the new people that use the site happy. I know that I won't use it again and I know many others who have opted to start offshoots through facebook groups that shall remain nameless.
If you choose to use YERDLE, please take the time to read their Terms of Service and take note of what you are getting yourself into. What seems like a good thing, isn't always so. I had to learn that the hard way.
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